Hi! My name is Francisco Baquero and I am a design professional with a vast experience in branding, advertising, and print/digital design.
Work
Green Thumb Agency
Jr. Art Director 08/2019 - Present
MillerCoors Account.
Spearheaded daily design in a small but prolific digital creative agency.
Designed Marketing material for MillerCoors Beverage Company including CoorsLight, MillerLite, Sol, and more.
Assisted on various innovative marketing campaigns that sold over 4000 cases of beer.
Created digital and print assets for more than 7 large scale activations that increased brand awareness at a local and national level.
Developed 50+ graphic design projects (social media content, web/print ads, homepage banners, animations, infographics, brochures, iconography) that increased client sales on-premise and off-premise locations by an average of 20%.
Collaborated with the pre planning and post production of photography, including the composition, photo editing, and production of print ready files
Created mockups and production of final assets.
Partnered with creative director to develop and maintain consistent brand guidelines across all media.
Collaborated with the marketing team to develop bilingual copy for ads.
FB Design
Design Professional 01/2015 - Present
My freelance work
Work with clients to discuss their business objectives and requirements in order to produce a successful marketing strategy for their graphic design needs.
Develop branding strategy and design for 6+ startups to drive business growth
Design innovative design ideas for marketing collateral.
Demonstrate a high level of professionalism in communications and quality of work.
Effectively used adobe programs: Illustrator, Photoshop, Indesign, Premiere Pro, and After Effect.
Like.Minded
Graphic Designer 05/2015 - 08/2019
Created brand identity and logo revamp.
Discussed and developed digital graphic assets with client including weekly flyers, social media content, promotional events, seasonal calendar, newsletters, and email blasts.
Illustrated original artwork for stage backdrop, vinyl record, and poster.
Applied new brand system, typography, photography, and color properly to create innovative solutions that met client needs.
NKTM Group
Graphic Designer 10/2013 - 05/2014
Initiated as the graphic designer of an entertainment company centered on event planning and promotions.
Lead branding and graphic design for 7 full-scale NKTM music events.
Spearheaded design on all marketing initiatives including website, merchandise, clothing and promotional items.
Negotiated with vendors to create win/win deal to maximize revenue for NKTM.
Education
Bachelor's degree in Graphic Design
California State University Long Beach - Long Beach, CA
March 2017
Certificate in Graphic Design
Orange Coast College - Costa Mesa, CA
September 2014
High school diploma or GED
Valley High School- Santa Ana, CA
March 2009
Skills
Languages: Fluent in English and Spanish (Written and Verbal)
Business: Marketing, Branding, Public Speaking and Presentation.
Leadership: Team Building, Intercultural Communication, Conflict Resolution.
Computer: Photoshop, Illustrator, After Effects, Premiere Pro, In-Design, Microsoft Word, PowerPoint, and Excel.
Interests
Modern Art, UX and UI Design, Extreme Sports, Dogs.